Boubyan Bank Introduces Financial Services via WhatsApp using its Digital Assistant Msa3ed

Al-Tuwaijri: The Near Future Holds a Lot for Our Customers Through Our AI Applications

Boubyan Bank has successfully rolled out its Digital Assistant (Msa3ed) with WhatsApp Business API in Kuwait. This was achieved in collaboration with Infobip, a global leader in omnichannel engagement, as a part of the bank’s constant efforts towards providing excellent services and a unique banking experience to customers. 
Mr. Abdulla Al-Tuwaijri, the bank’s Deputy CEO, stated: “Now, Msa3ed can respond to all customers and non-customers’ inquiries via WhatsApp using Boubyan Bank’s verified WhatsApp number 1820082 and they will find answers to all their queries.
“Carrying out banking functions on the go and having 24/7 support is a valuable benefit for Boubyan Bank's customers and will provide a further unparalleled digital experience for both financial and non-financial needs.”, he added.
Al-Tuwaijri went on to add: “Through WhatsApp, Msa3ed will provide customers with quick responses to many inquiries and is set to allow customers to explore the bank’s various products and services, locate bank branches, convert currencies and very soon to add more services for customers such as account balance check, last five transactions from the account, share IBAN and more.