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Program Curriculum

Participants will cover all the below business topics and have several field visits to:

Day

Program Overview

1

Entrepreneurial Mindset and Success Habits

  • Developing an entrepreneurial mindset
  • Setting goals and overcoming challenges
  • Practicing resilience, perseverance, and adaptability

2

Introduction to Online Entrepreneurship

  • Understanding the digital landscape
  • Exploring the benefits and challenges of online businesses
  • Examining successful online entrepreneurs and their stories

3

Identifying Business Ideas

  • Create your Problem & Solution Statements
  • Brainstorming and evaluating business ideas
  • Identifying target markets and customer needs
  • Conducting market research and competitor analysis

4

Creating a Business Plan

  • Defining business objectives and goals
  • Crafting a unique value proposition
  • Developing a marketing and sales strategy

5

Building Your Online Presence

  • Selecting & creating the best social media accounts for your business
  • Selecting a domain name and hosting provider
  • Designing a user-friendly website or e-commerce store

6

Online Marketing Strategies

  • Developing a marketing plan
  • Creating engaging content
  • Implementing advertising campaigns and tracking their effectiveness

7

Customer Relationship Management (CRM)

  • Building and managing a customer database
  • Strategies for customer acquisition and retention
  • Utilizing customer feedback to improve products or services

8

E-commerce and Online Payment Systems

  • Setting up secure online payment systems
  • Managing inventory and order fulfillment
  • Handling customer service and support
  • Understanding the legal implications and responsibilities

9

Preparation for the Business Presentation

  • Creating a structured PowerPoint presentation of your business
  • Learning how to present with confidence

10

Business Presentation & Next Steps

  • Presenting your business journey to Boubyan management
  • Certificate ceremony

Additionally, participants will have field visits to the following departments:

  • Head Office Branch
  • Private Banking Department
  • Digital Factory Department
  • Customer Care Unit
  • Innovation Team
  • Products Department